Content marketing is a priority for many CMOs, but not all of them have a solid plan on how to list of french polynesia consumer email carry out their content marketing strategy or they keep leaving out important details that reduce its effectiveness. To ensure you’re not one of them, today I want to 10 Content Marketing share with you these 10 tips from CMO by Adobe.
10 Content Marketing Tips for CMOs
Essential content marketing tips for CMOs
Be useful . At its core, content marketing is about building your brand by sharing useful betting email list information that goes beyond your own products and services and addresses the needs of your potential customers. Note: being entertained and having fun is also a must!
Develop a strategy . Having a strategy is the difference between content marketing leaders and CMOs who fail to take advantage of it. It seems obvious, but many brands are still creating content without a strategy behind it.
Don’t be one of them!
Be democratic . Your employees share their daily challenges and progress with guide to google adwords extensions each other. They know your brand better than anyone else, and they’re sure to have plenty of ideas to contribute. So if you take the time to ask them, they can be great allies when it comes to creating content.
Be visual. The saying “a picture is worth a thousand words” has never been truer. According to analyst Mary Meeker, 1.8 billion photos are shared online every day. Quality matters, so spend time on the visual aspect of your content and don’t limit yourself to stock images.
Partner with other brands . CMOs are well connected to customers, influencers, and partners. Take advantage of this network to develop content creation collaborations and breathe new life into your marketing.
Distribute your content far and wide . If you don’t promote your content marketing properly, no one will see the results of your efforts. Make sure you share your content across multiple touchpoints and repurpose your ideas in different formats.
Curate content. Creating content takes time and effort, but it doesn’t have to be 100% original. Sharing content from others (or recycling your old posts) will help you establish yourself as a thought leader in your industry.
Measure your results . All marketing should be measurable, and content marketing is no exception to this rule. If you manage to establish a relationship between content marketing and ROI, you will be on the road to success. However, establishing this relationship can be difficult in some cases, since it is difficult to quantify to what extent your content has influenced the acquisition of new clients.