If a quality email list were a superhero, it would be called Super Conversion. Its superpower is to organically maintain high levels of engagement and consistent sales.

When a budding entrepreneur faces the task of collecting a mailing list, he may be tempted to get everything at once. On the Internet, you can often overseas data find offers like “Buy 2 million contacts for such and such a business segment.” Believe me, it’s not worth it. The purchased base will bring, at a minimum, empty costs for mailings, and at a maximum — unsubscribes, blocks for spam, complaints and fines for violating the law on personal data.

Building your own quality email base is not a quick process, but it is necessary. The good news is that there are working ways to speed it up significantly. We will tell you about here’s the code to use them in this article. At the end, you will find bonuses from Jivo CRM marketer: a checklist with common mistakes when collecting contacts and a simple strategy for starting email marketing.

Key characteristics of a quality base

For your newsletters to bring the desired results, your subscriber base must meet the following criteria:

Relevant : You’ve built a target audience that’s interested in your emails.
Organic : You didn’t buy contacts, but built a base naturally.
High engagement : Your subscribers regularly open your emails and click on links in them.
With proper segmentation , you send personalized and relevant emails.
Subscribers go through a two-step subscription procedure Double Opt-in : this way you reduce the risk of getting random and uninterested contacts.
With regular hygiene , you remove virgin islands send unsubscribed and unengaged subscribers, which allows you to maintain a high conversion rate.
Legal : you comply with all legal norms prescribed in the Federal Law “On Advertising” and “On Personal Data”.
Low unsubscribe and complaint rates : Your audience loves your content.
With steady growth : you use different acquisition strategies to regularly fill your base with new subscribers.

Before we move on to the methods of collecting contacts, here are some figures to motivate you.

Email marketing has the highest ROI of any channel at 4,200%! In comparison, social media engagement is only 0.6%, and the average email open rate is 22.15%.

And now to the methods.

Pop-up windows

Pop-up windows, or pop-ups, are an effective tool that allows you to collect email addresses without additional advertising costs. Offer customers useful bonuses for subscribing to newsletters. The main thing is to do it unobtrusively: for example, after a visitor has spent a certain amount of time on the site or when he is about to leave it.

In Jivo, you can create and customize pop-ups yourself, without involving developers. The function is available in the Jivo Marketing block . Use ready-made templates, adapting them to your site. You can choose design styles, upload your own images, change colors. Jivo also offers flexible settings for segments and scenarios. Creating a pop-up from settings to launch takes about 5 minutes.