5 Reasons to Create a Sustainability Report Today
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A sustainability report makes a difference for your organization, in multiple areas. You don’t have to do it because you have to, but because you want to take responsibility. The responsibility to do better for your company, your brand, your customers and the world.
Climate worrier, climate truant and climate sticker have enriched our language in recent times . Climate demonstrations increasingly dominate the news. And the climate plays an increasingly important role during the elections. You see: focusing on sustainability is no longer optional, but essential. We can no longer ignore it. What about your organization? Is your organization committed to a more sustainable world? And do you show that? In this article I give you 5 reasons to start making your sustainability report today.
1. Building a better world
Do you want to make the world a little better with your organization? Then a sustainability report is an important incentive. The report provides insight into your sustainability goals and how you want to achieve them. And you report on the progress of these goals. Of course, you also want to show improvement. The sustainability report motivates you to actually take steps to realize your goals.
2. Comply with European regulations
From 2024, more and more organizations will be required to produce a sustainability report according to the CSRD: the Corporate Sustainability Reporting Directive. The CSRD was established by the European Commission and therefore applies to thousands of companies in the EU. But even if the CSRD obligation does not apply to you, you may still be confronted with it. The CSRD also requires organizations to report on the impact of their suppliers on the environment. oman email list 2.7 million contact leads Companies may come to you for information about your impact on people and the environment. If you already have this information in your sustainability report, refer the companies directly to it.
3. Strengthen your brand
More and more customers, both consumers and companies, want to spend their money on products or services that are produced as sustainably as possible. At the same time, they are increasingly seeing reach generation z with social selling: 5 focus points through cheap sustainability claims . A transparent sustainability report creates trust with your customers. It shows that your values reflect the values of your customers. This way, you clearly distinguish yourself from competitors who do not clearly alb directory communicate their commitment to sustainability.
Also read: Sustainable entrepreneurship? Make sure your impact and brand story are aligned
4. Fill your vacancies faster
Job seekers are also increasingly finding sustainability important. The “Regeneration Rising” study by Wonderman Thompson (2021) shows that 72% of Gen Z do not want to work for an organization that does not have a good reputation for sustainability. In the same study, 66% of Gen Z and 67% of millennials say they choose their next employer based on their sustainability goals.
So do you want to impress on the job market? With a sustainability report you strengthen your position as an employer on the job market.
5. Attract the right investors or sponsors
Is your organization dependent on investors or sponsors? Then a sustainability report is also a must. With a sustainability report you show that you are transparent about your activities and impact on the environment. And it shows that you have a long-term vision.