Do you want to improve your SEM results ? There is a magic 5 tips to increase element that will help you, an open secret that holds the key to optimizing your entire account: the Quality Score.
The Quality Score is, redundantly, a metric that measures the quality of your AdWords ads . Its importance is key because, together with the maximum bid, it determines the position that your ads will occupy in searches. The better the quality level, the more likely they are to occupy the top positions. In this way, Google “rewards” advertisers who make the greatest effort to improve the quality of their ads.
Quality Score depends on multiple factors, such as expected CTR, keyword relevance, and the quality list of lesotho consumer email of your landing pages. With these five tips, you can optimize your quality score and see how the results of your entire account improve.
5 tips to increase your Quality Score
Tips to increase your Quality Score
1) Improve click-through rate (CTR)
CTR is one of the basic metrics in the world of SEM: the percentage of users who be numbers click on an ad compared to the total number of impressions. It is one of the key indicators of user interest in an ad , and that is why AdWords considers it one of the pillars of quality.
Of course, we’re talking about the vicious circle: the higher your ad is in the search results, the more users will guide to your content marketing 2018 click on it and the higher your CTR and Quality Score will be. So to start turning the tide in your favor, try these tips:
2) Take care of your keywords
Keywords are the “foundation” on which your entire AdWords account rests. You should not only make a good initial selection (making the most of tools such as the AdWords Keyword Tool), but also maintain them over time:
See which search terms have brought up your ads. This will help you add negative keywords, fine-tune your match, or incorporate new options.
Make sure you divide your ad groups well . The structure of your AdWords accounts is crucial. Break down everything as necessary until each ad group is relevant.