One of the “open secrets” of marketers is that email marketing remains one of the most effective strategies for converting. And unlike other channels, with email marketing it is the users themselves who give you permission to contact them.
Like any communication tool, email has its tricks to ensure maximum 60 example effectiveness. To ensure that your email marketing campaigns are unbeatable, today I’m going to show you 60 tricks and winning examples divided into categories.
What is lead acquisition email marketing? Advantages and success stories
60 examples, tips and email marketing strategies
The ultimate list of tips and tricks for your email marketing campaigns
General Tips
1) Put only one call to action per email. This will improve the conversion rate.
2) Design for mobile screens, with large buttons gibraltar email list 149998 contact leads and plenty of white space.
3) Create a sense of urgency with deadlines, for example, limited time frames to take advantage of offers.
4) Include just one image per email. Studies show it improves click-through rates.
5) Use email templates for pull content (such as newsletters) and personalized emails for push content (to advance the conversion funnel).
6) Send reminder emails about your events and contests
7) Use a consistent design for each email. This way, users will know what is mobile marketing? to quickly find the information they are interested in.
8) Use only one button per email.
9) Make your subscribers feel special by giving them access to exclusive content.
10) Use countdown GIFs to enhance the urgency effect.
11) Incorporate form auto-completion systems to make things easier for aleart news your users.
12) Provides the ability to subscribe directly to an offer, webinar, etc. by clicking on the button in the email.
Writing Tips
13) Create subjects between 33 and 38 characters.
14) Use pre-header text to add useful information.
15) Don’t use the same greeting in all your emails. Alternate and you’ll sound more personal.
16) Use postscripts. They are one of the elements that stand out the most.
17) Avoid spam filter “forbidden words”: work from home, miracle…
18) Use numerals to attract attention. When the user is skimming, “10” stands out much more than “ten.”
19) Stimulate the “reptilian brain.” These tricks help you provoke an instinctive and immediate response: talk about the user, use contrasts, be specific, put important information at the beginning and end, use visual stimuli and appeal to emotions.
20) Write your marketing emails as if you were addressing your friends.
21) Provide personalized examples and offers.