The 10 Best Online Marketing Articles in 2023
Want to take control of your prompts and get more out of AI tools? Take the online course on December 19
There was a lot going on in the field of online marketing in the past year, but your preference was clear. Everything about trends, strategy, SEO and AI tools was enjoyed. That is why we have bundled the best-read articles about these topics for you in this article.
10. Why UTM tags are an indispensable part of your marketing strategy
To formulate your goals, new plans and KPIs for the coming year, you need data. If you as a marketer do not have insight into the effectiveness of your campaigns, you cannot determine where your focus and budget should go. Fortunately, UTM tags are there.
This will give you insight into the performance of traffic sources, campaigns and keywords. A nice tool to determine the direction for 2024. In this article, Niels Botterblom will explain, among other things, what UTM tags are and what advantages they offer you as a marketer.
UTM tags marketing strategy
9. How AI is already disrupting the marketer in 2030
Artificial intelligence has probably been the most used term in (digital) marketing in the past year. Developments in the marketing landscape have also accelerated due to this technology and in the future it will also have a lot of influence on the playing field.
Zoom in on the impact of AI on the marketer with Christiaan Slierendrecht and Akke Pennin in this article .
GUI (Graphical User Interface) concept.
8. Influencer Marketing in 2023: 9 Trends You Need to Know
Influencer marketing is still as popular as ever. peru email list 3 million contact leads At the beginning of this year, Raymonde Mayland and Paolo Martorino updated you on the trends in this area. And these developments are still relevant for the coming year.
So is influencer marketing on the agenda for 2024? Dive into trends like authenticity, micro-influencers, creator commerce and more with this article .
7. 7 Crucial Local SEO Considerations [Handy Checklist]
Thom Nas: “The impact of local SEO on the success of your business the impact of google’s helpful content update on affiliate websites can be enormous”. But how do you know if your business benefits from alb directory a well-thought-out local SEO strategy? Ask yourself the following questions:
Do you have an online business without a physical location?
Does your company operate internationally?
Do you mainly focus on B2B activities?
Or is your company a niche business with a specific target group?
Did you answer ‘yes’ to any of these four questions? Then local SEO is less relevant for your business. On the other hand, do you have a physical store or do you offer services within a certain region.