In this case, it’s how often your buyers talk about your products or services or interact with your company in general.

One way to understand this aspect is to analyze the reviews of services and products on Google My Business or on specific evaluation platforms, such as Capterra.

Lifetime Value (LTV)

It is the total value or benefits that a customer brings to the company during their relationship with it . If the LTV is high, it is synonymous with effectiveness in actions aimed at retention and engagement .

5 strategies to increase engagement with your audience

Now that you know how to measure Engagement, you are  qatar phone number data probably eager to know how to boost it, so we won’t keep you waiting any longer.

Here are 5 key strategies that will help you achieve this:

1. Build a strong and powerful website

In this digital and interconnected age, the website plays a key role in the user experience .

Among other things, a solid web portal is a constant interaction channel and a source of functionalities that add value to the commercial offer and make a person a real follower of a brand.

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To meet this fundamental requirement for Engagement, you must take into account WPO good practices.

Web Performance Optimization (WPO) encompasses a set of technical actions that allow a site to guarantee a good on-page experience .

One of these is to opt for a responsive design, that is, one that adapts formats to different devices, mainly mobile devices, such as tablets and smartphones.

It also requires optimization of page loading speed, a key element of Technical SEO .

2. Offer a solid customer application

As a complement to a solid poral, you can offer a mobile application for customers, which contributes to retention and makes service personalized , promoting a strong and lasting relationship.

Just like a website, a mobile app must be highly functional and have a fast learning curve, which is achieved by developing an intuitive and coherent interface and design.

3. Provide interactive digital experiences

When we talk about Engagement, we must immediately think about how to captivate the user , giving added value to the interaction, which really makes them feel committed to the brand and happy about their relationship with it.

And that’s where interactive content comes into play , as it is capable of capturing the user, stimulating interaction and generating mentions, positively impacting the commercial process.

Among these contents we find different types, such as:

• infographics ;
• ebooks ;
• questionnaires ;
• videos .

Even within these materials, some stand out that become telemarketing, new rules for call centers: the Code of Conduct  tools and functionalities, which in addition to captivating, satisfy user needs, such as calculators and templates.

To help you visualize it better, I’m sharing with you the example of this interactive calculator that the company Cradlepoint made to show how much money websites can lose depending on the time their Internet connection is down:

Precisely, this functional value and the ability to solve contact lists  problems makes the same interactive contents excellent bargaining chips , which encourage the user to share data and take conversion steps in order to obtain them for free.

This also shows that interactive digital experience pages have an attractive ROI rate , as they can generate leads both today and several months or years from now, as long as they remain useful and relevant. 

In addition, they offer the following advantages related to Engagement:

 of time users spend on the page;

They generate backlinks by being shared on social networks and blogs;

They allow us to understand consumer behavior through the data provided in each interaction;and many more.