Think of it this way: when you walk into a clothing store, you want to see different types of fabrics, cuts, colors, and sizes. We want to feel different! The same goes for any type of business.

Personalizing your proposal will empower your customers,

making them feel that you are speaking directly to them, that the product is tailored to them and that they are the ones who have the final decision in their hands.

Something that can work very well in this regard is  senegal phone number data to use recommendation tools so that customers feel that you know how to identify their preferences. A store that does this quite well is Yala , focused on women’s fashion:

Close communication

Maintaining close communication with your customers across all your channels (offline, social media, website, email) is one of the most important challenges and actions to take to take care of the shopping experience.

In this sense, interactivity takes on incredible relevance, especially for e-commerce .

touch or feel the product, so you must make the user feel the product and perceive that on the other side of the screen there are people working to satisfy their needs.

This is the case of this online store, which offers a virtual visualization tool so that users can simulate how they would look when putting on the pieces of clothing they want to buy:

8 resources to create a memorable online shopping experience

At this point, we can begin to explore the digital tools that you can leverage to retain your customers and win over new users with the power of the shopping experience.

Online stores that use these resources will create an effective experience that drives them to use the Zero Moment of Truth (ZMOT) to their advantage, closing more sales in the process. Let’s continue!

1. Produce interactive pages

If we talk about resources to create a powerful shopping  how can you reach the goal without people? experience, you should know about interactive pages .

These use interactive content that requires some action from the user, whether it be clicking, filling out a form, answering some questions, etc.

Some examples of interactive content you can include on your page are:

• solution seekers,
• interactive calculators, like this ROI one on our blog;
• assessment tools,
• etc

The ability of these contents to awaken stimuli contact lists  generate engagement in users and, above all, produce data of interest for Sales departments is evident.

In addition to taking care of the SEO optimization of your e-commerce , your store can take care of usability and UX through this interactivity.

These contents help you attract qualified leads , learn more about your Buyer Persona and diversify your formats.

Let’s take as an example the interactive calculator for a sportswear e-commerce.

In this resource you could ask the user something like “How much would you be willing to spend to get a complete football uniform kit?”. Based on their answer you can offer them the best combination of options for their purchasing power. Great, right?

2. Offer multiple payment and contracting options

Virtual stores have the particularity that they allow you to reach heterogeneous audiences located anywhere in your area of ​​operation. In other words, you have the possibility of serving customers with different payment habits.

For example, if in physical stores you can pay with cash, debit or credit card, or with coupons, the options are expanded with e-commerce platforms .

How so? You see, e-commerce allows for the introduction of new payment methods such as:

• financial devices such as MercadoPago, Stripe, PayU or Paypal (aspect that you must adjust according to the geographic location of your clients),
• freemium business models ,
• one-click payment system
• inter alia.