A dedicated IP is highly recommended and-consistency If you’re sending out more than 50,000 emails per week. This way you b to c database can protect your sending reputation, whereas if you used a shared IP address, your reputation may be impacted by other users who are also sending out emails. That said, a shared IP address should be fine if you’re sending out a few thousand emails per day.

ESPs limit the number of emails

sent by an individual IP address. So if you’re a high volume email sender, it may be worth obtaining a number of dedicated IP addresses so you can alternate between them.

This is especially the case if you’re sending transactional emails as well as marketing emails. Transactional emails are why does the world love wordPress? time-sensitive. If you use the same IP address for these that you use for your marketing emails, your important transactional emails may get queued for delivery later.

Consider how often you send out email

marketing campaigns. Do you only send them out every now and then? Do you have a large database of subscribers be numbers where you occasionally send to all? Spikes in volume and sending inconsistency can be flagged up by spam filters.