The founder is enthusiastic about adhesive tapes, especially neon colored tapes.

Instead of just writing about adhesive tape and living out his enthusiasm, he asked himself:

“What benefit can I bring and what need can I meet?”

He helps companies hold better workshops and meetings and find creative solutions for meetings.

And all this with adhesive tape.

Companies are happy to pay for such creative approaches because the whole New Work topic is very current.

In this way he met a need and combined his passion with it .

That’s why I don’t just ask what I enjoy, but also what the market wants and what problem I can solve for the target group with money.

Another example is Alex Hormozi

He was a fitness enthusiast and gym owner.

He could have gone the influencer route and simply posted himself.

Share photos buy phone number list on Instagram.

Maybe sell his e-book.

However, the need for another fitness influencer was very low.

Therefore, he would have received a very low score as an influencer.

What did he do?

Instead of positioning turing completeness is a characteristic of a computational system himself as an influencer, he went to other gym owners and helped them gain more sales and more customers .

He addressed a b2c lead completely different need, one that is much larger, and thereby scored highly in the content business.