The default WooCommerce checkout page is intentionally simple and works well for many small businesses. But for developers working on WooCommerce stores that generate $1 million or more in online sales, the default checkout is inadequate and puts revenue at risk.

Larger brands on Woo

Commerce tailor their checkout to accommodate specific needs, such as conditional checkout fields, quick checkout, additional payment options, donations, extra fees, address validation, types of order delivery and more. Developers turn to plugins to achieve these customizations. After all, the extensibility of the WooCommerce platform is what makes it so appealing. A highly customized WooCommerce checkout can have, on average, 20-30 plugins.

creates its own set of unique challenges, email data including:

These challenges can quickly

result in poor checkout performance, including slow ip addresses email volume and consistency checkout load time. That, in turn, leads to lost revenue as shoppers agent email list abandon their carts and fail to convert. Brands can lose as much as 30% of revenue because of lower conversion rates when a WooCommerce checkout is poorly performing, according to our independent tests.