The Facebook Pixel collects data that enables Facebook Pixel collect you to cell phone database track conversions from Facebook ads, including website behavior and cross-device activity. This lets you optimize ads, build more refined audiences for future ads, and retarget people who have taken specific actions on your website.
How do I get a Facebook Pixel?
You can create a Facebook Pixel by Facebook Pixel collect following these six steps:
Go to Events Manager in your Facebook Ads Manager account.
Click Connect Data Sources and select Web.
Choose Facebook Pixel and click Connect.
Name your pixel.
Add your website URL to check for setup options.
Click Continue.
How many Facebook Pixels do I need?
You can create up to 100 pixels in your Business Manager account. But unless you have different websites with different audiences, you don’t need multiple Facebook Pixels. One Facebook Pixel with a lot of data will perform better than many different pixels with less.
This article originally appeared in the Shopify blog and has been published here with permission.
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