To have a better chance of ranking, include semantically related keywords that are conceptually connected to your target keyword. It helps search engines better understand the topic you are covering. However, it is important that you do not stray from the original intent of your article.

To quickly and easily find those keywords for your piece of content, use the SEO Content Template , which provides suggestions based on the top 10 organic search rivals for the selected keyword.

For example, for our article on healthy fats for keto, you could include words like “weight loss,” “saturated fat,” “type of fat,” and “keto friendly,” among others.

3. Create a user-friendly structure

Once you have your topic and keywords, phone number lead outline the structure of your piece and design a logical flow. The related questions you saw in the Topic Research and Keyword Summary tools can help you with this step. In technical terms, this means mapping out the H-tag structure of the page.

According to our 2022 research , 47% of articles with advanced headings (H2 + H3 + H4) belong to the group of top-performing organic content.

This is important for two reasons:

• First, breaking your topic into subtopics helps with readability. Visitors to your site will find it easier to navigate and identify the depth of coverage you offer.

To automate this step, use the Content will working with a blog bring results? Outline Generator tool . First, type in your main keyword.

Next, click “Create Outline” and the tool will automatically generate ideas to outline the structure of your article.

For more creative ideas on what to include in your blog post, or even to plan new related articles that you would link to in this article, you can go back to the Topic Research tool and re-write your topic.

4. Include compelling visuals

Visuals are proven to increase usa b2b list user engagement with content, meaning visitors stay on your page longer and pay more attention to what you have to say.