Internal linking is one of the most important SEO practices. It allows search robots to find and rank your pages more easily and passes authority from your “powerful” pages Add relevant internal links.
It also allows human users to more efficiently navigate your website, increasing engagement and user experience (UX), which we’ll talk about later.
For each new article, create a list of related content you already have that can help support your ideas or allow your readers to explore further.
For example, if you already have a blog post about how to start a keto diet, it would be a good idea to link to it from your article on keto healthy fats.
Also, don’t forget to update your existing pages when you publish new articles. Likewise, your previous blog post on keto snacks could benefit from a link to your new article on keto fats.
You can also use Semrush’s Site Audit tool to strengthen your internal linking structure and identify pieces of content that can be improved in this regard.
6. Treat a topic in an exhaustive manner
To be successful—especially for whatsapp lead competitive topics and keywords—your content needs to be comprehensive in addressing the search query.
To do this, follow these steps:
- Research what your competitors are doing for this keyword
Start by typing your keyword into Google and analyzing the top results. This will help you get a general idea of what has already been covered on the topic and identify ways to share something that is even better.
Using the Outline Builder tool we mentioned earlier, you can streamline this step and analyze aggregate data on your competitors’ organic content.
However, it is still advisable to do some manual research to get a thorough understanding of the landscape.
2. Analyze what your customers ask about this topic
Completing steps 1-2 that we covered above will help you create lists of all the potential questions you’ll need to cover in the article. And yet, you can go a step further and involve additional sources of information when creating your article – for example, by collaborating with your Sales team, speaking directly to your customers, and analyzing important industry publications Add relevant internal links.
3. Avoid regurgitating the same points made in other ranking articles and provide unique value
Go beyond just slightly improving your content: contribute original ideas and new methods, highlight innovative ways to solve a problem, and share practical case studies.
In other words, act as a true thought leader in your space, making sure that each article answers all potential questions related to that topic and is based on your own experience and research.
7. Include a compelling title, meta description, and alt text
Don’t ignore an important part of the optimization process: the technical aspects of SEO. Your content may be perfectly written, but if your page takes too long to load or is structured in a confusing way, then you’re running into obstacles to achieving your goals.
The most important aspects of technical SEO to consider include:
- On-page elements, such as UX and page speed (these factors are known by Google as Core Web Vitals)
- Organizing your meta tags
- Absence of broken links
- Correctly placed alt tags
8. Make sure your content is accurate & up to date
Finally, don’t ignore your existing content once it’s published. Remember point 8? Well, your competitors are going to do the same with your content, which means you need to frequently review and update your most important pieces to stay in the rankings.
This is especially true if your article is about a rapidly evolving topic where trends often evolve, such as SEO or content optimization.
Adjust your titles to reflect that your content offers the most relevant and up-to-date information (e.g., “Best Keto Snacks in 2022”).
In fact, leveraging the content you already have by auditing and pruning it turns out to be one of the most effective ways to reap SEO benefits. 65% of successful content marketers conduct a content audit twice a year, and doing it more often can yield even better results.
Optimize the quality and style of your content
Now that we’ve covered these 10 key relationship marketing to sell more principles of content optimization for SEO, it’s time to focus on another key activity: improving the quality of your content.
According to our research , improving content quality was the most effective content marketing tactic in 2021. Therefore, it is imperative that it be your top priority.
Tips to improve your writing
Writing compelling and engaging content can be a real challenge, even for the most skilled writers. But thanks to our extensive research, we’ve found some simple tips you can apply to your writing to improve its quality:
- Personalize your content. Making your content more human is one of the biggest content marketing trends this year. Before you write anything, make sure you know your target audience inside and out. Write for them, focus on things they care about, and speak to them in their own language.
- Write like you talk, not like a dense textbook. Shorter usa b2b list words and sentences are easier to read and understand, period. Don’t make your reader spend more time than necessary to get the information they need from your article.
- Use simple words. 41 % of the texts we analyzed use words that are too complex. Would you rather your audience spend time reading your content or looking up the dictionary? Write with your audience in mind, not your literature teacher.
