It’s no secret that publishing optimized, easy-to-read blogs on a regular basis is a key factor in content marketing success. But what about optimizing your videos, news, or visual content?

These formats are equally important because they appear in different SERPs. You’ll also want to make sure they’re optimized to improve their visibility in image, video, and news search results.

Optimize video content

YouTube is a great platform to showcase your mobile phone numbers brand, as it is one of the most popular video websites in the world and the second largest global search engine. In the United States, 57% of traffic reaches 81% of Internet users from YouTube alone , making it a prime channel for content marketers to reach new audiences.

While optimizing your content for video is a whole other science, here are some essential tips to follow:

Create relevant and interesting titles that include your target keyword  Just like a Google search, YouTube search results are based on keyword queries. And just like a meta title, include a descriptive headline to hook the viewer and allow them to anticipate what they’re about to see.

Maximize your video description.  Write resistance to digital marketing could lead to companies being sold a catchy description or teaser of what your video is about. In case your viewer wants to know more, make sure to include a link to your website for more information.

Optimize your video’s filename . When you or others embed your video on another website, your video’s filename will be included in the code. Be descriptive and memorable. For example, a video file titled “How to Get a Job in Advertising.mov” is much better than “Movie1Final.mov.” Make sure your filename is optimized, usually in the same way you would optimize an image for your target keyword.

To learn more about the power of video marketing, check out our comprehensive guide covering five ways to optimize video content for search engine visibility.

Optimize images

So, you’ve put all kinds of work into strategizing, producing, publishing, and optimizing your content, but have you optimized your images for maximum effect?

As we’ve said before, articles with seven or more images receive much more organic traffic than those without, and it makes sense. Including visuals in your text can have an exponential benefit to your reader, as it tells and shows the message you’re communicating.

Here are the three key elements to optimizing image metadata:

• Alt Tags. Short for “alternative,” alt tags convey a description of an image in case it can’t be displayed or loads too slowly on a web page. Be sure to include your keyword and describe the image as vividly and literally as you can.
• Image tags. These are descriptions that appear when a user hovers over an image. Like alt tags, make sure to describe what’s happening in the visual.
• Filename. When you upload your final images to your website, be sure to rename them with your keyword or phrase. Just like the importance of properly naming your video file, be descriptive and memorable. “Pearl Jam performing live at Rogers Arena 2002” is much better than “IMG034909.jpg.”

Another benefit of image optimization is that it improves accessibility for readers. (Quick fact from Internet history: alt text was originally created to make images accessible to people with vision problems.)

Get the most out of your images. Read our detailed guide that explains it all.

Positioning yourself for content marketing success

Content optimization should be a crucial component of your broader content strategy . It gives you the best chance of ranking for your target keywords, building authority as a brand, and converting potential customers into paying clients.

Remember to write for humans rather usa b2b list than for search engine bots. Apply what you have learned during your competitor analysis and research. The tools mentioned in this article allow you to perform and streamline many of these tasks and activities, ensuring that your content is perfectly positioned for success both before and after it is published.

To learn more about Semrush’s suite of Content Marketing tools , and how our research can help you optimize your content, download the 2023 Global State of Content Marketing Report .