Therefore, Google, if you an example create good long-form content, it is super sustainable.

The downside, of course, is that it’s slow, it takes time for Google to list your articles, and so on.

But once you have built up a good Google ranking, yes, like with all things in life, it just takes time to build the good things.

But once you have built that up, you will get sustainable and free traffic for many years.

Lever #2: YouTube
Lever number 2 for traffic, which I really like because it is also more sustainable than Facebook and Instagram and things like that, where it feels very difficult to get traffic, is YouTube.

On YouTube, for example, I have a video about writing a book that has brought me thousands of views every month for years.

I have another video about creative writing that is also getting clicks.

I produced the video two years ago, but people keep coming back to it.

That’s why I try to an example think sustainably on YouTube too

This means thinking in terms of keywords or search terms that people type in so that you get sustainable traffic over a longer period of time.

Think about what interests people today, what interests them in five months, and what interests them in five years.

What are terms that people search for again and again or current trending topics that are searched for?

That you also create content about it and don’t just make YouTube like a sin essay, that you just tell what’s on your mind, but that you also make keyword-based YouTube.

Then you have sustainable, long-term traffic for which you don’t have to pay a single euro.

Our magic funnel is now ready.

The 4 steps for a €100,000 funnel:
First we have the product.

This is the most important lever.

Then the sale.

Then the list.

Then the traffic.

In terms of telegram data relevance, the most important lever here is the product.

Is one, your sales is two, list is three and traffic is four in terms of relevance.

Many people think:

“Oh, my problem is traffic, I don’t have enough visitors.”

But the problem is usually more with the list structure.

People are not good at an example converting readers to the list

They are not good at generating customers from the list.

They are not good at developing good products and doing good delivery, such as coaching, seminars and online courses.

Priority: Good product.

Then sell, list, then ip addresses email volume and consistency traffic.

But the implementation is of course the other way around.

You start with traffic, of course.

You have to build traffic, get people on the list.

Then you sell them your wonderful product via email and sales page.

Then, if you do it right, with this simple four-step principle, you can easily make €100,000 a year.

I’m not saying it’s quick and easy, but it is easy.

( Getting Rich: 17 Secrets of Extremely Rich People)

Now you know exactly where to start.

When you work on your content business, your online courses or something like that, you always have to ask yourself the b2c lead question:

“Does it help me with one, does it help me with two, three or four?”

If none of these four things work for you, e.g. new logo, new logo doesn’t get you more traffic, doesn’t grow your list, doesn’t improve your sales, and doesn’t make your product any better.

But some people struggle with the color of their logo for weeks.