Email marketing is a powerful weapon Email marketing that, if used correctly, can help any business promote goods and services to a job function email list targeted audience, spark the interest of potential future customers, and of course increase its revenue.
It’s not just us who say it’s effective, but also the statistics:
- CTRs (click-through rates) are 47% higher in B2B email campaigns compared to those in B2C campaigns.
- 59% of B2B marketers say email is the most effective channel for increasing revenue.
- Consumers who purchase products via email spend 138% more money than those who do not receive email offers.
- 73% of millennials (people born between 1980 and 2000) say that email is their preferred form of corporate communication.
We can therefore easily conclude that email marketing remains one of the most popular and profitable communication channels.
Although e-mail marketing includes a series of different actions, requires good preparation and the design of a comprehensive promotional strategy, castings are done by videoconference and is part of a broader online promotion plan, even a “beginner”, who has no previous contact with online promotion practices, can get involved and achieve significant results.
What is email marketing?
But let’s take things in order. What is defined as email marketing?
E-mail marketing is the sending of Email marketing advertising messages to multiple – but targeted – recipients and aims to make a product b2b sale lead or business known , promote an offer and attract customers.
Its main characteristic is that these are messages that arrive directly in users’ email inboxes, and from there, whether they will be convinced to open them, read them, and even take some action (such as making a purchase or visiting a website) has to do with how well-written our promotional messages are.
