That does that mean simple, yes.

This doesn’t mean that you have to change your industry and leave your target audience now, you just have to change your target audience within the industry.

Here is an example:

My content creator business called Schreibsuchti started as a website for creative writing .

Yes, I gave tips and advice for creative writing, journaling and freewriting.

But I quickly realized that most people who engage in creative writing do so only as a hobby .

You don’t want to does that mean and ca n’t spend any money

You want to pass the time and just write something nice on the side.

On the other hand, I fax lists noticed that my articles on topics such as blogging , online content and headlines were getting a lot more clicks.

So I decided to change my target audience without changing my actual topic.

So Schreibsuchti became not a website for hobby authors, but a website for people who want to earn money by writing:

bloggers, content marketers, non-fiction authors

And also authors.

The big difference:

These people have money and are willing to invest it in tools, software and knowledge.

This means for does that mean you:

You don’t have to sell your soul and move into an industry you don’t like because that’s where the “big money” is.

In most cases, it is enough to simply adjust the target group slightly.

Also, it is very dangerous how landing pages evolved in 2018 to go into an industry that you don’t understand or like, because enthusiasm is very important.

I didn’t change my target agent email list audience out of nowhere because at that point I was already a professional blogger who wrote articles, press releases and newsletters for other websites and companies.

I then began to pass on this knowledge and built up a wealthy target group of professional writers who were willing to invest money to become better, to write better, but also to earn more money from writing.