and sales representatives moving from one potential customer to another to sell their products. Since then, much progress has been made.

There are several avenues that offer a higher return on investment, such as online directories, email marketing, account-based marketing (ABM), and webinars. But we can never forget one of the most popular channels: LinkedIn.

LinkedIn allows you to build

lasting relationships with the world’s largest professional audience. The numbers back this up:

The platform has more than 900 million members telemarketing data worldwide and more than 230 million in Europe alone.

4 out of 5 LinkedIn members are decision-makers.

Audiences are 6 times more likely to convert using this platform.

When it comes to advertising, LinkedIn marketing book your list campaigns use zero-party data for superior performance. This information is shared directly by users with the platform, making it more reliable, secure, compliant, and better targeted.

All of this comes together

to make LinkedIn a powerful lead generation tool today.

Consequently, the platform has proven to be th lists a success for advertising campaigns, surpassing $5 billion in revenue for the first time in 2022.