There are many technical aspects involved in advertising campaigns. But remember that a clean, visually striking design wins hearts (and potential customers).
4. Google: Split-screen view drives home the message
LinkedIn ad example: Google
In addition to customers, LinkedIn is also the best platform for finding potential employees.
A good example of a single
image ad on LinkedIn is this one from Google. It immediately conveys that the company’s employees enjoy a work-life balance thanks to its flexible working policies.
The creative copy also conveys the message with the infamous Google logo in the foreground. The design is also clean and minimalist. It uses a real person’s phone number lead face to make the ad feel more relatable.
Attract potential customers (in Google’s case, potential employees) with clear copy and a crisp image that says it all at a glance.
Your time to hold audience attention with single images is limited. Therefore, display your logo prominently to build brand awareness and recognition.
5. University of Cambridge: Start conversations with potential candidates
LinkedIn Ad Example: University of Cambridge
The University of Cambridge is a world-renowned the question that naturally institution that needs no introduction. Highlight the event’s name and purpose with straightforward copy.
Since the event’s primary
goal is to attract as many attendees as possible, the institution uses the LinkedIn Event Ad format. This allows them to directly engage attendees, turning them into quality leads.
It’s also important to note that the event will be a live video. Live videos get 24 times more engagement on LinkedIn.
However, the creative copy isn’t visible. Subtle design changes can attract more attendees.
Takeaways from this LinkedIn Ads example:
Use LinkedIn Event Ads when trying to get potential book your list customers to sign up directly for an event.
You’ll get more traction if your event is hosted as a live video on the platform.
Since leaders and professionals are already present on the platform, Event Ads offer you great opportunities to expand your network (creating value for broader audiences) and attract more quality leads.
