Algorithms for communication with clients To fully communicate with clients, companies often create specific algorithms for employees. They differ for different businesses.

An example of how an algorithm can be constructed:

Establishing contact –

at the beginning of the conversation, the employee makes c level contact list  it clear that the company is willing to communicate and provides the necessary information. After that, he/she correctly offers help.

Determining needs – the manager asks open, closed or alternative questions to identify the customer’s requests and interests. Leading questions are already included in the conversation script to reduce time. Closed questions cannot be asked at this stage, nor can the interlocutor be interrupted. If the client’s attention is distracted, the employee should gently return him to the topic of conversation.

Presentation of the offer

– after the introductory conversation, the manager determines the buyer’s requests, reduces the range of the product range, clarifies the requirements and makes an offer: presents the product, showing the benefits, takes into account the maximum price suitable for the buyer, accompanies the communication with positive emotions.

Objection handling – if the client doubts something or

starts to object, the employee must give a reasoned answer and, if necessary, offer a replacement. To do this, he first listens attentively to the interlocutor, after which he expresses  understand what intellectual property is his understanding with certain phrases and clarifies some questions.

Deal – after making sure that the client is ready to make a purchase, the manager completes the presentation and helps to place the order.

This algorithm is more suitable for a telephone dialogue; in other communication channels with clients, the structure will be different. For example, for communication via chat or social networks, a template message scheme and different text options for responses are written.

In email, SMS or messenger mailings, a specific order of messages is used and feedback is provided through surveys or questionnaires.

In any case, it is necessary to take into account the

niche occupied by the company, the features of the offer, the nature of potential buyers. In order for communication to meet expectations, the necessary marketing research is carried out.

Regardless of the algorithms established by the  fresh list company, employees must comply with accepted standards and norms:

• respect and attentiveness to the interlocutor;
• a brief, essential and clear presentation of information;
• purity of speech, absence of jargon, slang, special complex terms;