“Who has a Recruiting Employees free account on Spotify?” That’s what I thought when I first heard about Spotify Ads. The answer? More than half of the users. There’s a good chance that your ideal candidate would rather not pay €11 per month and/or accept the ads. If that candidate hears about that great position at your company while cooking after a long day at work, you plant a seed from which an application might even blossom.
But then I’m getting ahead of myself, let me start with the basics. Then we’ll talk about targeting options and filling in advertisements (don’t worry: you don’t have to sit behind the microphone yourself or hire a voice actor).
What exactly does Spotify Ads entail?
Just like on the radio, you also have regular commercials on Spotify if you don’t have a Premium account. These commercials can consist of both audio and video advertisements, because you also see more and more video on Spotify.
Well-known podcaster Emma Chamberlain, for example, now also has images for all her podcasts. The commercials last a maximum of one minute and it is possible to link to a website from the advertisements. And therefore also your vacancy(s).
What target groups can you target?
Well, that’s the beauty of Spotify Ads – if I may say so myself. Not only can you target very specific locations (even by postcode), but you can also target specific interests and settings. For example, you can target people who are in the car. Just pay attention the next time you’re in the car listening to Spotify, your display should change to a specific, safer car mode. Or target your Spotify ad to people in other settings, think: exercising, focusing or cooking.
And a door that is quite open on this subject, but should not be overlooked: musical taste. Is 100%NL always on at your office? Then you want ‘that new one’ to sing along to ‘Engelbewaarder’ at list of philippines consumer email least as loudly as the rest. Or do you meet a lot of colleagues at Defqon? You know which targeting to click on then
Why use Spotify Ads for candidate recruitment?
I myself am already enthusiastic about the previous paragraph, because I regularly have to deal with the strict employment targeting options of, oh I’ll just thought leadership in 2024: invest in a rock-solid foundation name something: Meta. The fact that you can target a postcode with Spotify was already reason for me to try it. But there is more!
Keep the attention
If you’re happily listening to your playlist on alb directory Spotify or engrossed in a true-crime podcast, you’re less likely to close the app when an ad comes on. Spotify Premiumers: I’m not talking to you, you/we find it so bloody annoying that we’d rather pay that €11 a month. I wanted to make a comparison with Starbucks frappuccinos, but with inflation, those kinds of comparisons have less impact.
Anyway, on Instagram and Facebook you often scroll past advertisements without thinking about it. With Spotify you have to consciously do something (close the app) to not hear advertisements and you don’t do that quickly, because you want to continue listening.