According to the latest research from the UK’s Content Marketing Institute, Guide to your brands currently spend 36% of their marketing budget on content-related strategies and 53% plan to increase this spending over the next 12 months.
We see, therefore, that the popularity of content marketing continues to grow, but it is list of vietnam consumer email a concept that has evolved over time, as the entire digital marketing ecosystem has. In this guide, I want to give you a rundown of what content marketing is, the best tricks to implement it, tools to expand the universe of your content marketing and a case study of the use of influencers that allows us to see the best practices for working with them. Let’s get started!
Guide for your content marketing 2018
What is content marketing?
According to the Content Marketing Institute , content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, drive profitable consumer action.”
Another definition that may help clarify this is Joe Pulizzi’s, which is 12 years old but still as relevant as anhui mobile phone number list ever: “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a well-defined target audience, with the goal of driving them to become customers.”
In short, the crux of the matter is to create relevant content that attracts the 7 crucial points to consider for local seo [handy checklist] consumer and ultimately leads them to become a customer. To further refine this, here are some points to be clear about regarding content marketing:
It is a way to provide value for free . Or in other words: “give, and you shall receive.