The arrival of millennials as consumers is forcing us to take list of vanuatu consumer email a fresh . Look at all online marketing and advertising strategies .
Advertising nostalgics still remember the era when TV campaigns were Digital advertising everything. But today we find ourselves with a generation that is increasingly looking less at the. TV screen and more at the mobile screen. How can we reach them? Today I want to share with you the keys to winning over millennials with your online advertising.
Digital advertising millennials use more mobile and less TV
Millennials’ favorite media
To know which media to use to reach millennials. We first have to be very clear about their consumption habits in this regard. Fortunately, there are more and more studies focused on this generation, which allow us to delve deeper into their customs.
This is the case of the latest study by Statista . Which has published a complete 7 crucial points to consider for local seo [handy checklist] comparison between. The media consumption of millennials and that of other generations.
These are the conclusions they have reached
The most dramatic difference for millennials is in their television viewing . In the america email list last quarter of 2016, the average American adult watched TV for 34 hours and 32 minutes each week. In contrast, millennials spent only 19 hours and 18 minutes on average watching TV, or just over half as much. In contrast, millennials use connected devices significantly more (7 hours and 16 minutes per week, versus 4 hours and 18 minutes on average).
Television’s privileged place as the preferred medium has been usurped by mobile phones, with millennials using their smartphones for an average of 19 hours and 39 minutes a week (more than two and a half hours a day). However, in this case the difference with the rest of the generations is not so marked, with the average being 17 hours and 49 minutes.
Since the smartphone is the preferred device of millennials, their use of the computer is slightly lower than average (5 hours and 53 minutes per week compared to 6 hours and 54 minutes on average). The same is true for tablets : millennials use them for 3 hours and 5 minutes per week, compared to 3 hours and 33 minutes on average.
Finally, a surprising fact is that millennials still listen to the radio frequently, although somewhat less than their predecessors. Weekly consumption is at 10 hours and 40 minutes for millennials and 13 hours and 2 minutes on average.