Airbnb, Uber, Marvel, Starbucks, National Geographic, Twitter, Pizza Hut… the list of big brands that are joining the chatbot trend in online marketing just keeps growing. Chatbots are one of the big trends of 2017 , and they have a lot to offer advertisers. Don’t you believe it? Today I want to tell you why this new trend is list of vatican city consumer email taking off and 10 ways to incorporate it into your digital marketing.
10 ways to implement chatbots in your digital marketing
Why use chatbots in your marketing strategy
Because they make immediate responses possible . With the rise of digital america email list and smartphones, we have become accustomed to not waiting for answers to our questions. If a page doesn’t load quickly, we abandon it. If a company doesn’t respond immediately, we move on to another. This puts a lot of pressure on brands, as having 24/7 customer service is difficult and expensive. However, even small and medium-sized businesses can use chatbots to serve their customers instantly, every day, every hour.
Because they intelligently take advantage of digital media usage and whatsapp rolls out channels: what you need to know consumption habits . Using chatbots in digital marketing makes it possible to be where your consumers are, instead of forcing them to make an effort to contact you. Just look at the numbers: according to data from BI Intelligence, the four main social networks host 2.5 million users, while messaging apps are used by no less than 3 million. In short, it is about taking advantage of the places where users spend their time and the forms of interaction that are most familiar to them to offer an opportunity to communicate with your brand.
Because they make it easier to have a consistent brand image
One of the biggest challenges in branding is making your brand sound consistent across all interactions and channels. At the same time, you want the customer experience and interactions to be as consistent as possible so you can properly measure the results. But if you leave these interactions in the hands of humans, you risk them having a bad day or deciding to go off-script on their own. Chatbots eliminate this risk, offering a consistent experience that is in line with your brand’s values and tone. Keep in mind, though, that in some circumstances, there’s no substitute for human interaction.
Because they help you get more conversions . Chatbots are not only a customer service tool, but they can also positively influence your conversion rates and help you close sales. On the one hand, chatbots can help your customers place orders and check the status of their orders, resulting in an efficient and positive shopping experience. On the other hand, a given customer’s interactions with chatbots result in a wealth of information, which your sales team can leverage to improve their work.