For many decades, television has been the undisputed queen of advertising, Facebook, Twitter and the commercial, the star format to which brands dedicated their greatest creative efforts and budget.
But this reality is changing, and in 2018 the trend will be set that list of catalan consumer email advertising investment in digital media has surpassed that of television . What’s more, as TV platforms evolve, the evolution between digital and traditional fades away. For this reason, more and more social networks are offering video content with which to compete with television . Hence the importance of video marketing in your campaigns .
That’s why I want to tell you what’s new on three of them: Facebook TV, Twitter TV and Snapchat TV.
Facebook, Twitter and Snapchat video content and TV
Why social media is becoming a TV platform
In the last couple of years we have seen how social networks have been anhui mobile phone number list to make the leap to live video , which brings them closer to the television experience when it comes to following current events. But in addition, networks are now incorporating their own pre-recorded programs, in many cases for exclusive broadcast.
Consumer habits are changing, and the barriers between TV and social media are blurring . One example stop boring b2b marketing: break out of your matrix want to take control of your prompts and get more out of this is the use of YouTube. Over the past year, the amount of time users spend watching TV channels via YouTube has increased by 50%, while the amount of time spent watching YouTube on TV has doubled. That is, users are watching YouTube on TV and using the TV to watch YouTube.
On the other hand, succeeding in overtaking television poses a great opportunity for social networks in terms of advertising . And although advertising investment in television has been on the decline in recent years, it still represents a juicy prize for TV platforms that manage to win over viewers with their video content.
In short, initiatives such as Facebook TV, Twitter TV and Snapchat TV offer advertisers the opportunity to achieve a reach similar to that of traditional television, but at a much lower cost and with greater possibilities for customization. An opportunity that you cannot afford to lose sight of.