Social media is one of the basic pillars of digital marketing strategies . To give just on list of cocos islands keelings consumer email figure, it is estimated that in 2019 brands will invest 17 billion dollars in social media in the United States alone.
And yet, despite years of working with them, marketers continue to make the same mistakes. If you want to get ahead of the competition and succeed on social media, take a look at these 3 things your company should not do on social media.
Don’t make these mistakes on social media with your brand
Don’t do any of this on Social Media with your Brand!
Mistake #1# Not having clear objectives
Many brands believe that they “have to be” on social media, but without really understanding why or anhui mobile phone number list for. That’s why they rush to open profiles on every network they come across, believing that the more, the better. Wrong!
To target your brand presence on social media, you need to start by realizing that you don’t want to be the 5 event trends you can expect in 2024 everywhere . It’s best to limit yourself to two or three networks that are truly relevant to your company and that help you connect with your audience. When choosing, keep in mind that each network has a different personality and characteristics:
Facebook is a bit of a wildcard, as it’s the most popular app globally (it recently hit 2 billion users) and reaches the most age groups, genders, and locations. But you should keep in mind that teens are no longer considering it their favorite app. So if you’re targeting this age group, it might be a good idea to complement your presence with Instagram or Snapchat.
Instagram has grown a lot in recent years and now has 700 million active users per month. Originally a very “hipster” network, today it reaches many different types of users. It is especially recommended if your brand has a strong visual component or if it is aimed at the 18-34 age segment.
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