Sometimes we’re so focused on creating new content that we don’t value what we already have. But you don’t have to feel compelled to reinvent the wheel with every blog post, video, or infographic.
Repurposing old marketing content makes sense for 9 Ways to many reasons:
It allows you to save time and money, maximizing the profitability of your content marketing strategy ;
draws attention to old content that has been forgotten list of dominica consumer email or that, for various reasons, did not receive all the traffic it deserved;
make the most of every idea;
It is an excellent “excuse” to experiment with different formats,
and it can even get you out of a bind when inspiration fails and you can’t think of any ideas for new posts.
9 ways to repurpose old content
9 Ways to Repurpose Your Old Marketing Content
You may be afraid of sounding like a broken record and boring your audience when you think of sharing old content. Don’t worry! With these 9 ideas from Social Media Today , you’ll be able to modernize your old content to get the most out of it.
1# Reuse old photos
Do you have an amazing photo that you used a while back that perfectly anhui mobile phone number list your brand? Don’t be afraid to give it a spin and reuse it.
A very useful way to modernize this old content without making it “more of the same” is to add a is flemish sophistication in business email necessary? filter and a phrase that expresses your company’s values. Of course, don’t forget your logo.
If you don’t have a designer, there are plenty of online programs that allow you to achieve a good result without any specialized knowledge, such as Canva , BeFunky or Picktochart . A few minutes of testing and voila, you have a completely new post for your social networks!
Another way to repurpose old photos is to use them for your cover or profile photo. If it got a ton of likes back in the day, your followers will still love it.
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2# Rewrite evergreen content
Evergreen content is content that is still relevant even after a long time: facts about your industry, explanations of how things work, tips, and generally any information that is still relevant.
Because this content never goes out of style, it’s easy to repurpose it for republishing. You can add a recent case study, rewrite it, share it on social media by linking it to a current news story, or update it by adding images and graphics.
This type of content is also great for extracting “gems of information” – isolated pieces of data that you can post as “Did you know?”, charts, etc. Get creative!