Content marketing is constantly evolving as user habits change and new technologies and tools emerge. But the goal remains the same: to drive traffic to your site and have your visitors travel down the conversion funnel to become actual customers.
Content marketing is still a very effective way to connect The 5 content with your audience, but there is so much noise catalan email list 100000 contact leads there that it is becoming increasingly difficult to make yourself heard. To stand out and achieve the impact you are looking for, you will need to put your creativity to the test and make use of the latest tools. That is why today I want to share with you 5 content marketing trends that are causing a stir .
The 5 content marketing trends that are causing a stir
The 5 content marketing actions that are in fashion
1) Data-driven marketing
The amount of data we have at our disposal today is simply incredible, but very few brands actually take advantage of it. Collecting and interpreting the data you have and turning it into concrete actions can give you the ultimate advantage over your competition.
To be successful in your strategy, the key is not to let yourself be agb directory in a sea of data, but to try to answer intelligently and with reason the most basic questions : what content works best for your business? At what times should you publish it? Which channels achieve the best conversion rates?
2) The video
Among this year’s content marketing trends, there is an old acquaintance that is 7 crucial points to consider for local seo [handy checklist] gaining more and more momentum: video.
As mobile screens, data connections and overall internet speeds improve, video is gaining more and more attention. According to reports, 74% of internet traffic in 2017 will be video-related.
Behind this success is a growing trend that has managed to revolutionize the way we consume videos . I am referring, of course, to live streaming . In recent years, the main social networks have jumped on the live video bandwagon and brands have not hesitated to take advantage of this resource to achieve a more authentic connection with their audience.
In addition to attracting attention on its own, video can also serve to reinforce the effect of other online marketing tools . For example, including video in an email marketing campaign can increase CTRs by 200-300%. In short, this is the year to incorporate video into your content marketing .
Do you want to know what video marketing is? And also the trends and benefits of social media .
3) Personalization and segmentation
Content personalization is such a powerful content marketing trend that some are already referring to “hyper-personalization.” Personalizing content makes it more relevant to the person it’s targeted at, and therefore greatly improves the results compared to mass campaigns.