Over the past few years, Facebook Ads has evolved into an incredibly powerful tool. There are so many options, you can surely find the one that best helps you achieve your goals… but at the same time, choosing can be very complicated.
If you really want to get your Facebook campaigns right, my recommendation is to make your choices based on your marketing objectives and the conversion funnel phase your customers are in. To help you out, in this article I’m going to talk about campaign types, audience selection, and creatives on Facebook Ads.
Do you want to improve your advertising campaigns on Facebook and Instagram ? Click here to watch the free eritrea email list 100000 contact leads course that will help you achieve better results for your brand or company.
Which type of Facebook campaign to choose based on your marketing objectives
The type of Facebook campaign that suits you according to the phase of the conversion funnel
When working with Facebook ads , there are several types of strategies that we can follow. To work with a performance focus, we can organize our campaigns based on the audience and their place in the conversion funnel, that is, we will talk about TOFU, MOFU or BOFU users.
TOFU phase (acquisition)
At this stage of the process, the idea is to attract users who are completely unfamiliar with the brand for the first time. Therefore, we will focus on generating awareness through campaigns of:
Interactions with posts . The KPIs to be measured will be agb directory those related to engagement: comments, likes and shares.
Page Likes – Here we will focus on page likes and cost per like.
Local diffusion . The key KPIs will be the number of clicks, reach and CTR.
Brand awareness. This type of Facebook campaign is measured stop boring b2b marketing: break out of your matrix want to take control of your prompts and get more out primarily by reach.
Reach . If you want to reach further, keep an eye on reach, impressions, and frequency.
MOFU Phase (consideration)
Here we seek to impact audiences similar to those we already know, with campaigns of these types:
Traffic . To determine the success of these campaigns, we will look at clicks, CPC and CTR.
App installs . If we want to promote an app, our KPIs will be installs, cost per install, and events.
Event responses . Very simple: we will measure the responses received.
Video Views – Here we will pay attention to VTR, views and cost per view.
Lead generation . The number of leads generated and the cost per lead will be the star metrics.