Phygitals: How Nike, Dior and Gucci are Dealing with This New TrendWant to take control of your prompts and get more out of AI tools? Take the online course on December 19
Brands like Merces-Benz, Ferrari, Nike, Adidas and eBay are actively working on it: linking physical products to virtual ones. It is the new trend in marketing land. But what are phygitals and what can you do with them as an organization? In this article everything about it.
The concept of phygitals has been around since 2007 and was coin on the other side of the world, in Australia. In its original context of marketing communications, it refers to building relationships with customers in both the physical and digital world. Due to the rise and possibilities of NFTs (and underlying blockchain technology), it has suddenly become very easy to facilitate this and more and more organizations are making use of it.
1) Post-purchase marketing of a product or service
When you buy a physical item, you get an NFT that is connect to it. With that NFT you can then unlock all kinds of unique experiences online. A nice gimmick for the customer and for the company it is very interesting, because they can generate a lot of interesting data after the purchase.
2) Secondary sales mapp
By connecting physical products to NFTs using maldives email list 53359 contact leads NFC chips, brands can track secondary sales, new owners, and the behavior of general holders.
3) Authenticity and traceability
I previously wrote about the scale of counterfeit products in Europe , which according to the OECD amounts to more than $500 billion per year. From fish and chicken, sneakers to bags. With phygitals you can check the authenticity. This is done by scanning a RIFD or NFC chip, which is connect to a virtual variant and with which the how to become locally visible with your google business profile authenticity can be check
4) Limit itions
Think of issuing (selling or raffling) unique physical and agb directory virtual collections for a loyal fan base, for example. The most diverse combinations are possible here. Only fans who have bought a physical item can buy (or receive) a virtual version and vice versa.