Online Marketing: A Look Back & Trends for 2024
Want to take control of your prompts and get more out of AI tools? Take the online course on December 19
What will happen in 2024 in the field of online marketing? Which components deserve attention and where are the greatest opportunities? Just like the past 14 years, I look back at the most important developments of the past year and give my vision on the online marketing trends for the coming year.
Brief review: what happened in 2023?
When you look back at the online marketing developments of the past year, it makes sense to first look at everything that is going on in the world from a broader perspective. After all, the global events in various areas also have a great influence on everything that happens specifically within online marketing.
25 years in search – Google Trends
Source: Google
Many of these events are quickly apparent in Google’s annual Year in Search overview . The annual publication provides an overview of the most important searches of the past year.
In the Netherlands, there was a massive search for information about the elections, such as the Stemwijzer. ChatGPT also appears in the list of most popular searches of 2023, in addition to the traditionally popular searches about athletes, films and television programs.
Looking at the economic developments, it was clearly a year with many faces. With challenges such as inflation, the increased interest rate and the shortages in many sectors, many companies are facing numerous challenges. At the same time, there is also a lot of optimism in various places.
It is not without reason that the stock market performed far above the expectations of many analysts last year. Technology companies in particular did very well in many cases. The share prices of Apple, mexico email list 8 million contact leads Microsoft, Amazon, Alphabet, Tesla, Meta and Nvidia continued to rise and were even
nicknamed the ‘Magnificent Seven’.
Developments X
Things have certainly not been quiet at X over the reach generation z with social selling: 5 focus points past year either. After being acquired by Elon Musk for $44 billion in November 2022, Twitter changed its name to X in July . X.com – which was Elon Musk’s payments company in 1999, before changing its name to Paypal – is reportedly now working on a payment function and has a long-term vision of making it a kind of ‘everything app’. An interesting development to follow.
Potential of AI
After ChatGPT was launched to the general public in agb directory November 2022, 2023 was really the year in which the enormous development and potential of AI really became visible to the general public. Developments behind AI made the news every day, were a strong driver behind rising stock prices and many companies wondered ‘what exactly they should do with this’.
Google’s response was not long in coming either. In February, it launched Bard , which Google itself described as “an important next step in our AI journey.