From B&B Vol Liefde, Instagram Reels, don’ts for social media to Brazilian marketing . So many trends, developments and interesting articles about social media in 2024. Did you miss a few, or do you need a refresher? In this article you will find our 10 most read social media articles of 2024.
10. How to Piss Off the Algorithm [Don’ts for LinkedIn, Instagram, TikTok & Facebook]
The algorithms on social media are adjusted daily. You have to keep updating your knowledge to impress your target group and increase your reach. While many articles focus on what you should do on social media, Nathalie Hogendoorn focuses on what you should definitely not do on social media.
She interviewed various experts to share their knowledge in the field of LinkedIn, Instagram, TikTok and Facebook. It turns out that relevance is key, but the emphasis is different per social media channel. On LinkedIn it is about quality and valuable content, but on TikTok the algorithm drops out at ‘boring’ content.
Drawing of people on their phone
9. Master the Instagram Reels Algorithm: How to Grow Your Account
Grow fast on Instagram? Reels are the way! On social media platforms like Instagram and TikTok, videos kiribati email list 100000 contact leads are more powerful than photos. Videos can give the viewer the feeling of ‘being there’, because emotions can be seen.
But why do Reels have more reach? Can AI help you? And how can you make the best use of this? Kirsten Jassies explains it all to you, and even gives you the golden Instagram Reels formula.
8. Get ahead of the curve with Instagram & TikTok: these are the trends for 2024
In 2024, the focus will be on a social media strategy for Instagram and TikTok that is constantly evolving. This way, you can capture and retain the attention of your audience. This despite the changing social media landscape with countless competitors.
New skills in content creation
AI and changing algorithms are the most important trends this year. But what is the difference between the content on Instagram and TikTok, and what are the most important developments for you as a company? In this article, Kirsten Jassies takes you through the trends for Instagram and TikTok in 2024.
There are many options for variables to test, such as the email subject, the text, the copy of the call to action, the color of the call to action button, the images, the offers or even the moment of sending . Ultimately, what you are looking for is to identify small, actionable changes that improve the number you are focusing on in each case: the aleart news number of people who open your emails, clicks on a certain link or conversions to sales, for example.
What NOT to do in A/B testing
Now that we are clear about what an A/B test is , let’s see what mistakes we must avoid for this strategy to work:
Trying to test more than one variable at a time . This is one of the biggest mistakes you can make. If you want you build a strong brand by helping others tests to work, take your time and change only one variable in each test. The reason is very simple: if you change the subject line, the text of the email, and the color of the call-to-action button, for example, you won’t know which factor brought you the improvement in results. Even if you end up testing all possible variables, be patient and do it one at a time.