Reach Generation Z with social selling: 5 focus points
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Almost every company is involved in online marketing. They know that working on online visibility is important to reach the target group. Yet relatively few companies focus on social selling when selling. They often want to, but they do not know exactly what it entails and what it can yield. The result is that they focus on the traditional way of selling again. That will continue to yield results in the coming years, but with the arrival of Generation Z on the labor market, it will yield fewer and fewer sales.
In the future, sharing information throughout the sales process will become the new norm. If you don’t do that, your competitors will increasingly steal your customers. How exactly does that work? In this article, I’ll gladly explain it to you.
What exactly is the age group of Generation Z?
That varies a bit and differs per study. In one study, they talk about people born between 1995 and 2015. And in the other study, they talk about people born between 2000 and 2015. A possible explanation for this can be read below. In this article, I will use the largest age group for Generation Z. People belong to Generation Z if they were born between 1995 and 2015. They are the successors of the Millennials (Generation Y, born between 1980 and 1995.
The group of people (born between 1995 and 2000) were introduced to the internet at a young age, but also experienced a short time without it. The people (born between 2000 and 2015) belong to the first group that grew up completely online. Despite this nuance, I believe that Generation Z belongs to the first group of people who cannot imagine life without the internet. They are (have become) accustomed to a constant stream of new information and process it very quickly. A nicaragua email list 220333 contact leads poster on the wall of their favorite football player? Generation Z does not do that. They follow their favorite football players on social media and are informed of the latest news 24/7.
Nearly 5 million Gen Z’ers in the Netherlands
In 2024, almost 5 million people in the age category of 9 the impact of google’s helpful content update on affiliate websites and 29 will belong to Generation Z in the Netherlands. This is evident from the age structure in the population pyramid of Statistics Netherlands (CBS). A serious group of people that companies and salespeople will have to take into account in the coming years. Ignoring such a large group of people is not an option. In order to respond to this with social selling, it is important for salespeople to be aware of a number of important characteristics of Generation Z.
Key Features
1. Always be online
Generation Z always has their phone at hand in their online search agb directory for answers. For this they make standard use of online resources. Think of the use of forums, websites, social media and ChatGPT. For companies and salespeople it is therefore increasingly important to share their information online with the target group in order to be found. And that is exactly what social selling is all about. Sharing relevant information and protecting knowledge is no longer useful. Do you not share knowledge online? Then the competition will do it for you.