How to identify targets and make campaigns effective. An alternative is data cleanrooms: a safe place that can be used by. Different entities to share protected information without making it directly accessible.What it means and why they are the ideal alternative
Published on nov 18, 2021
José maría alonso eliza, sales regional director southern europe, snowflake
Online advertising, until now based on the use of cookies, is changing. And advertisers have feared .It for a long time. Now. How can they target potential customers ..With personalized proposals and campaigns if they are no longer able to accurately identify target groups thanks to third-party cookies ? An alternative is data cleanrooms, a place where different entities share information without making it directly accessible
Associating it with first-party data to improve
Despite the guarantees offered by the gdpr regulation , which came into force in 2018, consumers. Have not yet taken a leap of faith. In fact, almost the opposite – their digital privacy is more important than ever. A strengthening .Of current country email list data protection regulations is therefore more .Predictable than ever. In particular, What it means and why they are the ideal alternative data matching is the thorn in the side of data protection and regulators. This process can take place in data .Cleanrooms anonymously and safe from third-party access, configuring itself as a valid alternative to third-party cookies.
Evaluate the effectiveness of an advertisingx
How to improve campaigns
It has been evident for some time that the cookie age would one day end. For this reason, it is not surprising that many companies are looking for personalized marketing solutions despite these limitations. One of these alternatives is data cleanrooms: a safe place that can be used by different entities to share protected information without making it directly accessible to third parties. In this way, advertisers TH Lists can associate their first-party data with information on the audience of a communication channel, respecting consumer privacy at all times. Unique information such as email addresses are used to compare data: if there are matches between the data of both parties, the advertiser gains access to information about the target group of the media company, thus being able to better