Time-delayed pop-ups appear after a user has been on your site for a certain amount of time (usually 10 to 30 seconds). This gives the user enough time appear a few to engage with the content on your page without being rushed, and the pop-up can be designed to offer an attractive offer or promotion.
Seconds after you browse the site, offering special lead relevant promotions like Cinco de Mayo-specific recipes, event invitations, and holiday discount codes.
Example:
“It’s time to celebrate! Sign up for our Cinco de Mayo celebration and get exclusive deals and fiesta recipes delivered straight to your inbox!”
3. Scroll Trigger Popup
Scroll-triggered pop-ups appear when a user has scrolled down a certain percentage of the page (e.g. 50% or 70%). This type of pop-up is effective with this responsibility off your shoulders because it targets users who have already shown some interest in your content, which means they are more likely to convert.
For Cinco de Mayo, a scroll-triggered pop-up could promote exclusive access to a limited-time offer or event that matches the user’s browsing behavior. For example, if the user is viewing the Food & Drink section, the pop-up could encourage them to appear a few sign up for an email list to receive the Cinco de Mayo recipe e-book.
Example:
“Are you ready to celebrate? Join our email list today and receive our exclusive Cinco de Mayo recipe book!”
Tips for Effective Pop-up Design
Pop-ups are a great tool for growing your book your list email list, but they can also be frustrating if not designed well. A well-designed pop-up grabs the user’s attention without overwhelming them or disrupting their browsing experience. Here are some key tips for designing a pop-up that encourages users to sign up, especially for your Cinco de Mayo promotion:
1. Offer something of value
Make sure your pop-up has a clear value proposition. If you’re asking people to sign up for your email list, offer something relevant and enticing to Cinco de Mayo.
Examples of value propositions:
- Special discounts for first-time subscribers (e.g. 10-20% off your next order)
- Access exclusive Cinco de Mayo recipes or event invitations.
- A freebie , for example, a printable Cinco de Mayo party checklist or cocktail recipe guide.
The more attractive the offer, the more likely users are to sign up.
2. Keep it simple and clear
Pop-ups should clearly communicate appear a few what the user will get in return for subscribing, and make it easy for the user to take action. Don’t overwhelm the user with too much text or too many options. A simple, direct call to action works best.
Example:
“15% off your order! Subscribe for exclusive deals and festive recipes.”
Create a simple signup form with only required fields (e.g. email address) to make it easy for users to subscribe.