The The B2B Markete B2B Marketer as ‘The Architect’ of Content Distribution
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Creating content with strong storytelling is one thing, using it effectively is another. That is difficult, a lot of work and sometimes disappointing in results. However, the way in which you share your content determines its success. See yourself as ‘The Architect’ from the Matrix trilogy. He designed The Matrix. Every person experiences and lives this reality as unique. This is how you should offer your content to the customer. Content distribution must seamlessly connect to the world of the customer, so that it becomes part of their reality.
This article is part of our series on marketing The B2B Markete in B2B. In the first two articles, we explain why you need to break out of your B2B matrix of boring, product-centric marketing and how to do that with customer-centric, creative marketing, so you can become The One for your customers . Now it’s time to discover how to reach your customers.
As customers increasingly do their own research, traffic to your website decreases, and dark social and zero-click content radically change the customer journey, you can’t get away with simply putting your story ‘online’. You have to actively market it over a longer period of time. In this article, we’ll dive into content distribution: how do you become ‘The Architect’ of your content distribution?
In the video below we show you what you can expect in this article
How do you reach your ideal customer?
Successful distribution depends on a customer-centric approach. You need to be able to answer the question: who are my customers, where are they active and how do they consume content? The media channels where your target group is active are the places where you can interact with them. So you should share your story primarily through those media. Sounds obvious, but it is often forgotten. You can really get a B2B marketer on edge by asking: “My niece is very active on TikTok, why don’t we do anything with that?”
Take millennials for example. The ‘digital natives’. list of nicaragua consumer email If this is your target group, then you would do well to choose communication forms that do well digitally, such as short reels or stories. Older target groups, on the other hand, may use more traditional media, such as BNR or they read a trade magazine.
It is therefore important to regularly engage in conversation
with your target group and investigate where analyze your data quickly & easily with chatgpt’s ‘data analysis’ and how they consume content. You can make this as america email list crazy as you want. Conduct large-scale market research, add a “how did you hear about us” field to your contact form or simply engage in conversation with leads or customers to find out. It is easy to put this at the bottom of your priority list, but by having ongoing conversations you continue to get input on the customer journey.
You can use this input to choose the right channels, get new ideas for content and you can immediately hear how your ideal customers.