From Personalization to AI: 5 Game-Changing Evolutions in Email Marketing for 2024 to take control of your prompts and get more out of AI tools? Take the online course on December 19
In the past two years, more than 122 billion emails have been sent worldwide in 69 countries – divided over more than 3 million campaigns. It is clear that the email channel is far from dead. On the contrary. But how can you achieve the best results from this hyper-personal medium next year? These are the 5 trends and developments in email marketing for 2024.
The Netherlands performs above the world average
This year, the Global Data and Marketing Alliance (GDMA) published the international e-mail benchmark . It shows that the Netherlands performs above the world average. A nice compliment!
Over the past two years, open rates have been increasing, but click rates have also been decreasing. We are opening more emails, but clicking on them less. There is work to be done. Personalization, interaction, analytics, artificial intelligence, and security can help us with this.
E-mail is the medium par excellence for (hyper)personalization. A message especially for you. But to be able to determine that message, you need data. For example, data with which you measure involvement, behavior on the website, frequency of (repeat) purchases, satisfaction, etc.
If you have that data at your disposal, list of pakistan consumer email magic happens. Now you can segment. So not everyone sees the same message, but only the message that is relevant. You can even set up lifecycles with it.
Strengthening trust and loyalty using customer lifecycles
You often see them hanging in office gardens; phygitals: how nike, dior and gucci are dealing with this new trend the customer journey. The journey that a customer takes from the first moment that he or she comes into contact with your product or service to the moment that a package is america email list delivered at home. A number of life cycles can be set up around this. Think of:
A welcome program for new customers
A winback program if someone has not ordered anything for a while
A birthday program with a gift
Lifecycles can be both commercial and transactional. Setting up these lifecycles is not very complicated anymore. Almost every E-mail Service Provider (ESP) or Customer Data Platform (CDP) offers this as standard.
It will be even more interesting for 2024 when these lifecycles also