Establishing contact – what does that mean? :The third and final phase of the email Email Workflow Phase  workflow process focuses on direct contact. You try to get things moving. You offer a dialogue to explore challenges in more detail and implement solutions together.

What you should pay attention to

Now you can finally talk about yourself without seeming pushy. Leads in this stage actually expect it. They now want to know who’s writing to them (and helping them) all the time.

Up to this point, you’ve demonstrated that you understand the lead. The georgia phone number library content of your emails in the third phase now revolves around your business. What positive reviews have you already received? What customer feedback did you particularly like? Have you already received an award? Anything that shows the reader that you’re the expert can be communicated in this phase.

Try to get readers thinking, along the lines of: Maybe these people can solve my problems too .
During this phase, you can also offer your lead the opportunity to speak with one timing and frequency: how to perfect your cinco de mayo email campaign of your sales colleagues. Email Workflow Phase  This is where the interaction between marketing and sales plays an important role. Or you can offer a demo or pricing.

Your goal in Phase

The goal in this phase is simple: You take action.
You enter into a direct dialogue with your lead.
You gain permission to establish direct contact.

Conclusion

Creating email workflows is an important step in the digitalization of business processes . They enable you to respond to specific lead interactions and make contact more efficient and personalized. The result is fluid and targeted communication that benefits both the customer and the company. By implementing the above-mentioned strategy and leveraging digital tools, complex procedures can be simplified and processes sustainably improved, forming the foundation for successful lead generation.

Email workflows have a lot to offer. They help you leverage even complex relationships fax marketing Email Workflow Phase  to activate leads, establish your expertise, and establish direct contact. And workflows are diverse. Keep in mind: This article only provides a simple, linear example of what a sequence of your emails could look like.

Do you have questions about digitizing your business processes? Specific or general? Schedule an appointment online!