Authority & social proof are essential in your marketing strategy for 2024
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As you start to forge your marketing plans for 2024, it’s crucial to recognize that AI is no longer the future, it’s the present. Its impact is already being felt by your customers. Risks like internet enshittification and information overload are lurking. How will you adapt your marketing strategy to these massive changes? Here’s a sneak peek: Robert Cialdini’s principles of influence come into play.
Writing texts has never been easier than it is today, with tools like ChatGPT . In April 2023, ChatGPT had 1.5 million users in the Netherlands alone. Maybe you too have experimented with AI and realize what enormous opportunities (and also risks) AI brings with it.
As AI tools like ChatGPT generate texts, it is clear that the copywriting and content marketing fields are going to undergo major changes. The impact of this is starting to sink in more and more within companies.
Enshittification of the internet & information overload
Like any new medium, AI also brings opportunities and risks. In the field of content marketing, for example, it will be increasingly difficult to reach your target group with blogs and articles. Two concepts underlie this. The first is the enshittification of the internet. This risk was mentioned by Felienne Hermans , Professor of Computer Science Education at the VU, in the National AI Debate on November 1, 2023 (you can watch it again at www.nationaalaidebat.nl ).
According to her, the enshittification of the internet list of maldives consumer email means that we will find it increasingly difficult to distinguish fact from fiction, because the AIs will generate enormous amounts of content that will eventually end up on the internet. And which the algorithms themselves will then feed on. To put it bluntly: the reader has to find a way through a lot of nonsense.
In addition information overload also plays a very important role
This concept has been attributed to the American sociologist choosing a marketing agency? ask these 15 questions and psychologist Herbert Simon . In 1971, Simon introduced this concept as part of his work “Designing organizations for an information-rich world”. He described information overload as the challenge people face when they are exposed aob directory to an excess of information that hinders their ability to make decisions and act effectively. Simon argued that an abundance of information can lead to stress, reduced productivity and a reduced ability to identify relevant data. This concept has never been more relevant than it is today.
Your customer will increasingly have to deal with the above two concepts in the coming period. It is therefore up to you to be creative and think about how you can reach your customer. This article will hopefully help you with that.