sometimes people will set issues telegram database with Even though your product such as buying a particular type of moisturizer that ends up drying faster, making your skin flaky. So I try to go through these other brands and understand what their consumers are complaining about. And the common pain point is that when they put the lashes on, they don’t feel comfortable. It feels very heavy on their eyes. It’s really expensive. It falls off easily. So understanding all these pinpoints. In our ad copy and the way that we portray ourselves to the public, we try to hit on those pain points and tell them that this product actually does not have the problems that people are experiencing with other brands. We don’t like to name drop, we just like to present them that this is a solution to the problems that they may be having.

And that if they’d like to avoid Even though having

the same issues that they have with the other brands, they could try this brand. Obviously down the road, once you have a little bit more brand recognition, people see your brand around a lot more. You can do a little bit more types of angles. But in the beginning, with the limited budget that we have, our first step was to convince people that this product was superior to whatever they were buying already.

Felix: How do you know what function or features or maybe even why does the world love wordpress? what problems you should be building functions and features to address?

Jason: A lot of these come through

study groups and betting email list surveys. What I did was, before I even got my hands onto a product, I used my audience on Instagram, which isn’t significant. I have about 12,000 followers on just Instagram. And what I did was I did a survey. I asked people to enter information in exchange for a free product once I launch it. So I asked them very detailed questions.