Let’s imagine you want to buy a new smartphone.
At the beginning of your buyer’s journey or better, customer journey ,Examples of short and You would collect information about which smartphones are currently on the market. For example, you would use the following short-tail keywords:
- smartphone
- Affordable smartphones
The further you progress in the customer journey, the more confident your decision becomes and the more specific your search queries become. For example, you would now Google these long-tail keywords:
- Where can I buy an Apple iPhone 16 Pro?
- Order cheap Samsung Galaxy S24 Ultra
How does my business benefit from long tail keywords?
For some blog posts and company pages, it is easier to achieve a higher ghana phone number library ranking in search results for . A search query with long-tail keywords.
This is partly because the target group can be narrowed down much better and partly because long tail keywords generally have. A lower search volume and less competition.
Long-tail keywords are preferred for so-called low-hanging fruit , i.e., customers . A Examples of short and who are close to making a purchase decision and are already further along in the customer journey. In these cases, it can be assumed that the searcher has already spent some time researching the topic and has a concrete idea of what they want to buy.
The purchase intention is therefore often higher.
Less persuasion with long tail keywords
For your company, this means that you don’t have to do as much convincing we are all relying on connectivity as with short-tail keywords, where potential customers first want to get a rough overview of the market and don’t yet have a concrete intention to buy.
This is clearly illustrated in the following graphic . The keywords “SEO,” “SEO website optimization,” . A and “How can I optimize my website for on-page SEO” were examined:
- The short tail keyword “SEO” has a very high search volume.
- However , since many searchers only want to gather information . A the conversion rate is very low . A (a conversion rate compares the number of actions, clicks or purchases made by visitors, e.g., . A with the number of visits to the website).
- Furthermore, the chances of a company reaching the first page of results on fax marketing Google, for example, for this keyword are rather slim. The shorter the keyword, the greater the number of competitors for it.
Long-tail keywords, on the other hand, do not generate as many searches . And the search Examples of short and volume reported by common tools is often 0. Nevertheless, the conversion rate is significantly higher for the few searchers.
