Facebook advertising is one of the most interesting tools that digital marketers have to reach a wide french polynesia email list 150000 contact leads audience and with endless customization possibilities. But what’s more, Facebook Ads just keeps growing! Recently, the most popular social network in the world has surprised us with a new advertising option: in-stream videos.
Facebook launches a new location for its advertising – in-stream
How does Facebook Ads work for in-stream videos?
In broad terms, this new feature is exactly what its name suggests: the possibility of inserting short video ads what mobile marketing should be like to generate attraction within Facebook Ads live videos . Unlike other traditional advertising formats, in this case the video will not be the same for all users who are watching the broadcast, but will depend on the characteristics of the user and the chosen targeting options.
As expected, this option will only be available for campaigns that have aleart news chosen the “Video Views” advertising objective. In-stream videos are available as a separate (but not stand-alone) placement. To be able to activate them, you must choose the “In News Feed” placement.
” Facebook allows you to insert short ads
within the live videos.”
With this new feature, you can combine the pull of live videos with all the targeting options that Facebook advertising has accustomed us to. You can also exclude one or more video categories in which you do not want your ad to appear, but you should keep in mind that if you select this option, it will not appear on videos that are not in any category either.
If you already advertise on Facebook, you can add this placement to existing campaigns or create your in-stream ads from scratch. In either case, you’ll be able to see reports on the performance of these ads separately.
In short, this is a very interesting option that reminds us of more classic advertising formats (such as ads during live broadcasts of events on television), but with much greater possibilities for segmentation and analysis of results.