Just like I do with my content.

And that is also the solution to how you can make money with your content.

And that’s by not trying to sell the content directly.

Don’t make your offer directly in the content:

“Buy this, buy the book, book my coaching”,

but by simply pursuing a different goal with the content.

And that is to establish contact

This means inviting people from the street into your home.

from the blog b2b email list article, from the content -> to invite to your email list.

(Worth reading: 30 proven ways to build your email list )

That is the goal of content.

And then later in the second and third steps you will earn money through the email list, but not immediately through the content itself.

Every successful and rich marketer knows:

The money is in the backend, not the frontend.

Frontend means:

You try to let your creativity roar: maximalism in web design sell immediately on the street, in the pedestrian zone.

Backend means:

First you invite b2c lead people to your website, get them on your list, build trust and then sell.