Felix: What did you discover when you start very fascinating. Doing som phone number database more research into the existing lash market?

about false lashes is… for those who don’t know what lashes are, they are a strip of a cotton band with lasher oftentimes made of nylon or those things that they make ropes out of, nylon.

Different types of hair fibers and they range from

$2 to $40. And they’re the type of product that you put onto your eyes to extend your current lashes. So for a lot of girls who don’t have eyelashes, that’s what they use to accentuate their look. Knowing that now, I start asking a lot of my female friends who wear lashes just to do some consumer feback and surveying. And what I’ve found is that a lot of people don’t have a particular brand that they go to. There was no brand loyalty in the eyelash space. When you ask a lot of people before, what’s their favorite skincare brands, what’s their favorite moisturizer; they can tell you a few brands that are really well known.

Can usually get common answers

But what I found is after asking 20 to 30 people around my circle. And then later on I ask more, no one was able to give me common answers. That was a very fascinating thing for me ip addresses email volume and consistency because I was essentially. Gaug from a market where not a single brand own the majority of the market. I was coming into a betting email list market competition where I was competing with a bunch of larger brands, but they don’t have that much power over me besides the fact that they have more money and resources. So that was a good sign for me, meaning that I was able to attract new people to try our brand because there wasn’t brand loyalty.

Felix: Is that what you consider as a certain green light?