etaining a From collecting customer often takes less effort, time and money than finding a new customer. Yet, the focus is often on the latter. That is a shame. A loyalty program is a strategic instrument to keep customers involved with your product. In principle, it does not matter what kind of company you are. A savings program with an associated webshop where saved points can be spent can be linked to almost any type of service. But how do you go about this?
From stamps to gamification
It starts with choosing a loyalty program that really suits your product and company. Loyalty programs come in all shapes and sizes. In the classic points savings program with stamps, stamps, stickers or digital points, it is about rewarding the purchase volume. The more you buy, the more you save. A proven method that can still be a good approach depending on your product. Note that customers expect more freedom of choice than before when it comes to exchanging their points. Examples are the FreeBeesShop of petrol station BP or the savings gifts of energy supplier Vattenfall.
Personal discount codes
Do you want to be able to address the customer at specific moments and also gain more insight into their behavior? Then you will benefit more from smart, personal discount codes. The right discount at the right time increases conversion and provides valuable information for marketers. They can also see which codes are redeemed and which are not. This reveals the interest and purchasing moments of the customer and you can then respond to this with your other activities.
An example of this is coffee supplier Lavazza-Nederland, which applies this for both consumers and companies. They look at the ordering behaviour of the customer and offer suitable list of netherlands consumer email offers. For example, with a discount campaign on the customer’s favourite coffee, or a nice offer on a matching flavour variant.
Paidloyalty program
A third option that companies with high-end or lifestyle the power of stories in 2024: these are the 5 storytelling trends products in particular can consider is a paid or unpaid loyalty program where customers become members and receive discounts or access to special editions or events, for example. The (free) ‘membership’ of de Bijenkorf is a good aob directory example of this. They offer their members masterclasses on fashion, beauty and interior styling, among other things. Another example that is less about experience or a VIP feeling is offering free delivery of online orders for a fixed amount, as AH and Amazon do successfully.
Gamification
A final possibility is gamification, which revolves around positive experiences through game experiences and rewards in an online environment. This could include badges and status bars that the customer earns or fills with certain actions. For example, writing a review or filling in a survey. With a certain status, there is a reward waiting, online or in the store.
Club Staatsloterij is a loyalty program for Staatsloterij players, in which gamification is used..