A tool like Ads falls under the broad umbrella of SEA , or Search Engine Advertising: the set of all those online marketing activities that phone number database aim to increase the visibility of a site on the web, thanks to the use of search engines.

Among the most used search engines in the world

At least in our part of the planet, there is undoubtedly Google: the number of clicks made on its pages exceeds trillions every year and the power of its algorithms leaves everyone speechless. Google Ads is precisely the advertising platform of Mr Big G and was created to allow companies, professionals and brands to promote themselves online by exploiting the immense visibility of Google itself.

Through the platform, it is in fact possible for content this means: to publish advertisements of different types and formats, which will appear among the search engine results and will allow you to intercept potential customers exactly at the moment in which they are surfing the net to satisfy their needs (purchasing, information, entertainment or whatever).

Google Ads Campaigns: How Can They Increase Your Revenue?

Using Google Ads to advertise your products email leads database or services means, yes, allocating a dedicated budget, since it is so-called pay per click (PPC) advertising, but it also means seeing your website appear among the top positions of the SERP , for the keywords you decide to want to monitor online. The ads published positioned through the Google advertising platform appear in fact on the search results page before the organic results , or at the bottom of the SERP or in the left column of the web page: it is quite clear.