On July 1st, it was finally time; the old Universal Analytics (UA) is no longer available and you can no longer back up the data. Fortunately, Google Analytics 4 (GA4) is becoming an increasingly better product and many updates are releas almost every month. Especially in the last few months, many improvements have been visible. But there are still some challenges. I will update you in this article.
Challenges in Google Analytics 4
Attribution
Let’s start with some minor points and bugs. For example, attribution. Google Analytics 4 has once again overhaul the attribution reports. In GA4, these reports can be found under the chapter ‘Advertising’.
Tag diagnostics
In the Admin section, you can see the message below under ‘Configure tag settings’ that indicates that there are problems with tagging your pages. This can be an extremely useful feature that quickly alerts you if not all of your pages are list of serbia consumer email agg. Unfortunately, experience has shown that these messages are not always correct, so the feature is (still) pretty much unusable. Hopefully Google will fix this in the future.
Tag diagnostics in Google Analytics 4
Organic traffic bug
In June and July of 2024, there were many reports that the attribution of Google CPC and Google Organic traffic was incorrect. On thlists certain days, the CPC traffic spontaneously dropp for Organic sessions. Google has now america email list confirm that this was a bug and this should no longer occur for most properties. This mainly occurr in the month of June. Unfortunately, the data cannot be obtain retroactively, but if you see a peak in Organic traffic in June, check whether this bug may have also occurr in your property.
What we are receiving reports of in July is that from July 7th GA4 properties with Google CPC traffic are being tagg with the campaign name ‘(organic’). In some cases even for 50%. This should not be possible, because if autotagging is us, the dimension ‘campaign name’ may only be fill with the relevant campaign name from Google Ads. Google has not yet confirm this as a bug, so we will have to wait and see how this will turn out.
Positive updates in Google Analytics 4
Conversions exchang for Key Events
Fortunately, we are now coming to the positive updates of Google Analytics 4. You will probably have already seen the adjustment below. The ‘conversions’ metric has disappear from GA4. In its place, the ‘Key Events’ have been introduc . In fact, these work the same, so only the naming has chang. The reason why this has been done, is to avoid confusion with Conversions in Google Ads.