Along with Quality Score , ad extensions are the “open secrets” of Google advertising . Guide to Google Incorporating these little extras into your ads can make the difference between a mediocre campaign and a smash hit.
Google AdWords extensions are one of three main factors that influence the price you pay for your ads . Along with bids and quality score. AdWords highly values advertisers’ inclusion of optional extensions, as they provide more information to the user. And in addition to positively influencing price, they can also help you get more clicks on your ads.
There are many types of extensions, both automatic and manual. So it can be a bit overwhelming list of zimbabwe consumer email at first. But don’t worry: with this guide to extensions for Google advertising . You’ll see how including them in your campaigns is much simpler than it seems.
Guide to Google AdWords extensions
What are extensions for Google AdWords?
Google Ads extensions are a feature that displays additional information anhui mobile phone number list with your ad, such as your address, phone number, reviews of your store, or more links to your website. Their goal is to provide more information to the user , which is very relevant if we take into account that the basic space we have is very limited.
Additionally, extensions make your ad take up more space on the Google how much marketing success do you achieve with personalization? [research] results page, making it easier for users to notice it and therefore more likely to be clicked on. According to Google, “on average, implementing a new ad extension leads to a 10-15% increase in CTR.”
Most extensions are manual , meaning that the advertiser must configure them. But there are also automatic extensions , which Google adds to campaigns that have not expressly removed this option. Automatic extensions are compatible with manual extensions, meaning that you can have both activated at the same time in your ads.