According to data from Hubspot, 75% of companies rely on inbound marketing in their digital strategies . How email while only one in four still relies on classic “outbound” techniques. And rightly so, since this approach allows you to get closer to consumers and gain their trust in a non-invasive way, creating long-term relationships.
Inbound marketing is therefore the basis of many companies’ strategies. But within this “umbrella” there are many tools and ways of doing things. Today I am going to focus on one of them to answer this question: what does email marketing bring to inbound strategies?
How email marketing helps you in your inbound marketing strategy
Why integrate email into your inbound marketing strategy
Because it is one of the most cost-effective tools. According to Hubspot, the ROI of uzbekistan email list 67129 contact leads marketing can reach up to 4300%! (that is, every euro invested in email campaigns is capable of generating 43 euros in return). Like any marketing tool, email campaigns require an investment of time and effort, but their economic cost pales in comparison to the results.
Because it allows you to personalize your marketing . One of the keys to the success of inbound marketing is personalization. Each client is unique and responds to different stimuli. Establishing a “one-to-one” relationship through emails will allow you to adapt to their times and needs to achieve the best possible results.
Because it can be automated. Note here: “automating” does not mean sending mass emails, but rather be numbers taking advantage of the possibilities of artificial intelligence to carry out more complex segmentation and measure the results accurately.
Because it provides an extra channel of communication with your customers . Every good relationship link your website to snapchat to gain organic traffic is based on communication. Responding quickly to your customers’ questions and problems will make them trust you, and trust is the secret to great business relationships. Email provides a fast and effective way to stay in touch with them.
Because it helps you support your customer at every stage of the purchasing process . Email marketing is an almost infinitely customizable tool, which is why it helps you support your customer relationship from the first contact to loyalty. Keep reading to see more ideas on how to plan your email campaigns at each stage.
1# How to integrate email marketing in the TOFU phase
In inbound marketing , the TOFU or “top of the funnel” phase is the first contact , when the user has just realized that they have a need and are looking for a way to respond to it. Therefore, in this phase the strategy focuses on creating content that broadly responds to the needs that our products satisfy.
Through valuable content (e.g. an ebook), we seek to convince the user to subscribe to our mailing list and thus become a lead or potential customer. At this stage, they will not yet be ready to buy, so it would be a mistake to send them excessively promotional content. Instead, we will seek to offer them useful material related to their needs and, of course, answer all the questions and queries that arise as quickly as possible.